SureFeed: Optimise your cat’s eating habits with this innovative solution

Written by Indy | July 29, 2025

Cats have eating habits that often differ from those of other pets. Unlike dogs, who tend to eat all their food in one go, cats prefer to eat small amounts several times a day. They like to eat at their own pace, often when their owner isn’t around.

Changes in Your Cat’s Eating Behaviour

Cats are creatures of habit and often follow a consistent feeding routine. When this routine changes, it may indicate a health issue or a form of stress. For cat owners, these changes can be difficult to notice, especially when they’re not always around to observe their pet. With Sure Petcare’s SureFeed products, that’s a thing of the past!

SureFeed Connect Microchip Pet Feeder

The SureFeed Connect Microchip Pet Feeder is an innovative feeding bowl that lets you track how often, how much, and when your cat eats. This data is easy to monitor through the Sure Petcare App. The bowl includes a sensor that detects a microchip or RFID tag and opens the appropriate section for the identified pet. If your cat isn’t microchipped, you can attach an RFID tag to their collar. Got multiple cats? No problem! The feeder reads each chip and opens the correct portion of the bowl. It’s perfect if your cats require different diets. Thanks to this smart technology, you can detect changes in eating patterns and take timely action.

SureFeed

A Solution for Gulping Cats

Some cats have a tendency to gulp down their food quickly, and this can have several causes. The most common reason is competition with other pets. If your cat is afraid that its food will be stolen, it will try to eat everything as fast as possible. SureFeed microchip feeders can help solve this issue, as they only open for the specific cat they’re programmed for. This creates a calm and secure feeding environment.

Keeping Food Fresh

Since cats don’t usually finish their food in one go, it can be difficult to keep it fresh — especially when it comes to wet food, and cats can be quite picky. Once food dries out, they’ll often refuse to eat it. SureFeed feeders are all equipped with a lid that automatically closes when your cat finishes eating. This helps keep the food fresh for longer, prevents it from drying out, and keeps insects away. Don’t need a microchip feeder? The SureFeed Sealed Pet Bowl doesn’t use microchip recognition, but it does have a lid that opens and closes automatically — giving any cat access to fresh food.

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